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z###IQPC Europe###
Interactive TV Advertising, Interactive TV Advertising as an effective marketing ingredient to successfully communicate your brand
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The future of TV advertising
difficult to assess or quantify the benefits of TV advertising; advertisers have ... provides the means to use the TV more effectively as an advertising ...
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Enhanced TV event
The enhanced TV event focuses on how industry players are tackling the delivery ... out what makes interactivity of real benefit to the viewer, finding how to ...
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In-Store TV Advertising
advertisers as to the viability and effectiveness of in-store TV. as an advertising medium. ... mental advertising) and retailer benefits (e.g., media value ...
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